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Many peoples talk about brand but actually they talk about the country. Countries are known by their brands at international level. England (Ford), Germany (BMW), Italy (Ferrari, Gucci, Hushpuppies), Japan (Honda, Suzuki, Toyota), USA (Chevrolet, GM, Levis, Ray-bin etc.)
If we talk about Pakistan, it is good in carpets, Leather, surgical and most of all in textile but Pakistan hasn’t any company at international level. If you will go to the stores like Wal-Mart, Target, and Jc-Penny you will find that there are lot of clothe products labeled as “Made in Pakistan” but we don’t have any brand name that could be associated with Pakistan. In sport world, there are lot of products are being made in Pakistan i.e. footballs, about 80% Adidas is being produced in Pakistan. Many cricket teams at international level are using Pakistani made equipment.
Geographically, Pakistan is the most attractive and largest international market for many products but our industry is having a tough time to compete at international level where India and China are already fighting each other to get maximum market share. Pakistan is unable to compete with India and China due to high input cost. There are lots of hurdles in Pakistan, which needs to tackle and work out. Many manufacturers who are producing sub-standard products are throbbing to those who are producing quality goods. Making cost of a quality good is more than those of sub-standard but when both are available in same packaging with different names; it hurts the customer’s belief about the product. In this way quality product is also being affected a lot with almost no profit and mainly damaging the image of Pakistan at international level.
Many countries are changing their policies to invite more and more investment. If we talk about China, there is no tax for first five years so that investors are encouraged to invest in large and establish the brands. India is also following China on the same pattern charging no taxes for first five years in many sectors. Pakistan has also got the lesson and allows the investors to invest free of tax in some areas but it needs to be done more. Pakistani government imposed taxes on export of goods, which makes them highly uncompetitive in the international market because of high price. Pakistan can detain his lost share by taking some important measures to reduce the cost of production. Cost of production of our mainly products is very high as compared to other countries like China and India, Government should reduce the duties on importing raw material and machineries from other countries specially from China. There is also an immediate need to train our labour force at modern pattern to enhance the credibility of Pakistani industry. A large numbers of Pakistani firms haven’t registered their trademarks with respect to the product that they are producing. They need to register their brands in the light of Agreement on Trade Related aspects of Intellectual Property rights (TRIPS) of WTO and Pakistan Trademark Ordinance 2001, which provide effective protection, and rights to the owner of trademarks.
A very well known proverb is that “A change is indeed a need of time”, so we should gather and unite our voice for those who are honest in establishing their brand. Being a rational customer we should not compromise on quality and return the sub-standard goods, because we are not only losing value and satisfaction but also causing loss for someone who is honest.
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Article Source: ArticlesBase.com – No Well-Known Brand
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